In 1920, Ehrhardt Koch founded his own Cheap New Era MLB Hats company, E. Koch Cap Co. His company started with 14 employees and was located on the third floor of 1830 Geneese Street on the corner of Bailey in Buffalo, New era baseball caps . In 1922, the company name was changed to New Era Cap Company. In 1932, the company designed its first version of a baseball cap. In 1934 the company started producing its first professional baseball team's caps: The Cleveland Indians home and road caps. This was in the years before exclusive licensing, Cheap Hats so New Era was competing with other cap-producing companies at the time. Their main competitors were Wilson, Spalding, Rawlings, McAuliffe (later KM Pro, then Roman Pro), and a number of other companies. New Era also manufactured caps for some of those companies under private labeling. By the 1940s, New Era was producing caps for many professional baseball teams. In the late 40s New Era unveiled their adjustable cap. However the company still mainly manufactured fitted hats.